Lifes2Good

Established in 1997, Lifes2good is a rapidly expanding, global Nutraceutical business, marketing and distributing a portfolio of category-leading, exclusive and clinically proven brands across Europe, the Americas, the Middle East and Asia.

The company's flagship brand Viviscal, holds numerous awards and is globally recognised as the leading hair-growth supplement. With endorsements from an A-list line up of red carpet celebrities, Viviscal has experienced meteoric success as a result of Lifes2good's dynamic marketing promotion.

In the US, Viviscal is available in more than 20,000 stores, ranked as a best seller by retailing giants such as CVS, Rite Aid and Walgreens ranking it as their number two best-seller in hair and online retailer Amazon, ranking it in third spot, amongst 588,000 different beauty products.

Scope

Lifes2Good have embarked upon a project to replace all Microsoft Dynamics business functions with salesforce.com. This is an enormous undertaking with a huge range of functionality and a global userbase with unique business processes in different jurisdictions across the globe. Combining Magento and Salesforce.com has created a flexible, scalable software solution for the business and continues to support the companies rapid expansion.

Scale

With a combination of web, direct selling channels and 3rd party distribution channels across countries in Europe, North America, Asia and Australia - the scale of the salesforce.com platofrm is significant.

Description

Trinsic performs development and support services to the Lifes2Good's in-house salesforce.com specialists. The support can take the form of

Customisation of the salesforce.com platform (functionality and/or reporting) using Apex and Visualforce functionality
2nd Tier support for Lifes2Good salesforce.com administration and development staff

Outcome

Trinsic has worked on projects from product dispatch improvements to marketing outreach projects involving Lifes2Good flagship product Viviscal with diagnostic intelligence built into a web interface powered by salesforce.com. Most recently, Trinsic has developed a salesforce.com community for the delivery of key functionality to new 3rd party distributors/channel partners in the US and Turkey.