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Sat 7

Since 1996 SAT-7 has been working in the Middle East and North Africa to broadcast Christian values and teachings across their satellite TV network. With five channels (SAT-7 ARABIC, SAT-7 PARS, SAT-7 KIDS, SAT-7 PLUS and SAT-7 T√úRK), each of which holds to a similar ethos, SAT-7 gives local churches in the region a satellite TV platform to educate and encourage their communities, combat misconceptions about the Christian faith in the region, work inter-denominationally, and foster bridges of understanding with the much larger non-Christian majority.

Scope

Scope

Develop a be-spoke application on the salesforce.com platform to assist in the groups Audience Relationship Management strategy. Support teams, handling interactions in more than 8 local languages, allow for management of audience interaction in a uniform and controlled way, with the group being able to report on audience trends in each country of operation.

Scale

Scale

35 users spread across 7 countries worldwide with more than 2000 interactions per month.


Description

Description

With such a large and disparate management team, it was important to complete a comprehensive system specification in order to get project buy-in. With this complete, development of complex functionality commenced covering

  • Salesforce.com customisation
  • Integration with SMS gateway software residing in each country
  • Integration with Facebook.com
  • Data migration of 10 years of data from 4 legacy systems
Outcome

Outcome

With all channels now using the Audience Relationship Management system and having completed a re-development of the Turkish channel website, Trinsic is excited for the future of the relationship with this high profile global reaching client.